Google Ads and Meta Ads · Based in Ireland, working remotely
Online advertising with a clear purpose
Google and Meta (Facebook and Instagram) ads that lead people to a suitable page or enquiry option, with a plan, simple reporting and a clear split between service fee and advertising budget.
Based in Athlone, Ireland. Working remotely with clients in Ireland and other countries. No promises of sales or rankings.
Illustration of example capabilities, not a client project.
What is included
The scope depends on the platform and your goals. A typical project covers:
Advertising plan
Your goal, the audience and area you want to reach, the offer you promote and the budget range you are comfortable with.
Ad text and creative preparation
Ad wording written for your offer, and help preparing images or short videos from material you supply. New photography or video is agreed separately.
Account setup and launch
Setup of the campaigns in your own Google Ads and Meta accounts, with targeting, location and schedule agreed with you before anything is switched on.
A suitable place to land
Ads should lead to a page or form that matches them. We check that the page you use is clear on phone and computer and suggest changes where needed.
Measuring enquiries
Where your website and the platforms allow it, we set up measurement of agreed actions such as form submissions or calls, so you can see what the advertising leads to.
Review and adjustment
Regular checks of the agreed measures, such as clicks, enquiries and cost, followed by changes to targeting, wording or budget.
Google or Meta?
Short answer: it depends on how your customers find businesses like yours.
Google Ads
Often suitable when people already search for what you offer, for example a service in your area. You pay when people click on your ad.
Meta Ads (Facebook and Instagram)
Often suitable when you want to introduce a product or service, show your work visually or reach a local audience who may not be searching yet.
Both, or one first
Many small businesses start with one platform and a modest budget, review the results and decide whether to add the other.
Who it suits
Businesses with a clear offer
You know what you sell and who it is for, and want a steadier flow of enquiries.
Businesses with a working contact route
A website page, form or messaging option where interested people can easily reach you.
Businesses that have tried ads on their own
You set up ads yourself and want a structured review, clearer measures or someone to manage them regularly.
How the work goes
1
Discuss goals and budget
We talk about what you want from advertising, your customers and the budget you can set aside. You receive a written proposal.
2
Prepare the plan and ads
We agree the platform, audience, offer and wording, and you approve the ads before launch.
3
Launch and monitor
Campaigns are launched in your own accounts and checked in the first days for issues.
4
Review and decide
We report on the agreed measures and discuss what to keep, change or stop.
What we need from you
Advertising works best when the basics are in place.
Account access
Your own Google Ads and Meta business accounts, or help creating them. You keep ownership and control of the accounts and the payment method.
Your offer and information
What you want to promote, areas you serve, prices or conditions you are happy to state, and any images you can use.
A way to handle enquiries
Someone who replies to the enquiries that come in, and a view on how quickly. AI automation can help with this.
Costs. Two separate things: our service fee, agreed in a written proposal after you request a quote, and the advertising budget, which is paid directly to Google or Meta from your own account. We do not publish fixed prices and cannot promise a particular number of enquiries or sales.
Questions about online advertising
How much should I spend on ads?
There is no single right figure. It depends on your area, competition, margins and how many enquiries you can handle. We discuss a starting budget with you and review it once there is real data from your campaigns.
Is the ad budget included in your fee?
No. The advertising budget is separate and normally paid directly to the platform from your own account. Our service fee is agreed separately in the proposal.
Can you guarantee sales or a number of enquiries?
No. Results depend on your offer, prices, competition, budget, website and how enquiries are followed up. We agree what to measure and report on it honestly.
Do I keep ownership of my ad accounts?
Yes. Campaigns run in accounts that you own. If we stop working together, you keep the accounts and the history.
Do I need a website first?
You need a suitable place to send people, such as a page, form or messaging option. If your current site is not suitable, we can discuss improving it.
Do you manage Google Ads and Meta Ads on one project?
Yes. They can be planned together or started one at a time, depending on your customers and budget.
Do you work with businesses outside Ireland?
Yes. The business is based in Ireland and works remotely with clients in Ireland and other countries. Local rules and platform availability for your market are checked at the start.
Combine with other services
Website design
A clear page for your ads to lead to, with simple contact options.
Read about website designAI automation
Organise the enquiries your ads bring in, prepare reply drafts and set reminders.
Read about AI automationTell us what you want to advertise
Describe your business, area and goal. You will get a reply and, if suitable, a written proposal.